Just for the halibut I did a Google search on my own name. ("Hering"..."halibut"...pun intended.) The first link was to a comment I left on PDB's blog, the second led here. (WTF...) But the third link was this site, Sourdough Express.
I know for damn sure it's not me and it wasn't my paternal grandfather, for whom I am named...which means there is yet another Ed Hering cluttering up history.
But even more entertaining is that the company was started by a guy named Bob Ellis. My best friend in fifth grade was a guy named Bob Ellis.
Which makes me wonder if this is really me, after an unfortunate encounter with a time machine. But I haven't seen Bob Ellis in 30 years, so probably (hopefully) not.
If I was going to be stranded in time, I'm pretty sure I would want it to be the future, not the past. Certainly I would not want to be stranded in the Klondike in the 1920s. (Of course, "stranded" implies that you don't have a choice.)
Realistically, what could I do if I suddenly found myself stranded in the early decades of the 20th Century? My technological skills would be spectacularly useless. ("Hey, I know how to build a computer! What a pity the components I need won't be invented for 60 years.") I suppose I could become a mechanic; the cars of the day were pretty simple machines. I could become an inventor, although I'd hesitate to screw with the course of history by inventing, say, the Internet before Al Gore did.
Or I could become a truck driver. Aha.
When I was in college, some guys would make a joke when they did badly on a test: "Well, I guess it's time to call TrainCo!" TrainCo was a truck driving school, and since 9/11/01 I have, on several occasions, ruefully thought that I might have done a lot better for myself if I'd learned to drive a truck instead of going to tech school.
All told it's a pretty interesting little find, IMHO.