atomic_fungus (atomic_fungus) wrote,

#5850: The worst

Nothing makes me feel like a bigger loser than going on a second interview to somewhere that looks like it'll be a fantastic place to work, with good pay, benefits, and opportunities for advancement, for a job for which I am eminently qualified, and to leave the place feeling like I aced the interviews, only to be told, two weeks later, "Nah, get lost, loser."

Well, they don't say it like that, of course--they are invariably polite about it--but that's how it makes me feel.

Of all the applications I've sent out since I lost my job in February--I've lost count but it's a hell of a lot--only a handful have resulted in interviews, and none has led to a job. Am I setting the bar too high? I don't feel as if I am; I look at the requirements for the job and apply only if my qualifications compare favorably. I don't apply for jobs which are way outside my qualifications; for example if there's a job that requires HVAC experience I don't apply for it even though none of that stuff is rocket science. I don't apply for auto mechanic positions even though I can do just about anything on a car, because I don't have job experience at it, just decades of fixing my own junk. But I will apply for a job that requires reading schematics or testing electronics or-or-or; I've applied for a crapton of entry-level IT jobs, things I could do in my sleep.

Well, just gotta keep punching, I guess. What else can I do?

* * *

Besides painting the living room. I'm going to do the front hall today, anyway.

* * *

Last night Mrs. Fungus and I tried Indian cuisine, and liked what we tried. Spicy, of course, but delicious, and our waiter (who looked lots like a slender, dark Samwell Tarley) was patient and answered all our questions.

We ended up having chicken makhani and lamb curry after an assortment of appetizers. It was all delicious. Just now I had the leftover chicken makhani for lunch, and it...fermented...over night, so it was much spicier this afternoon than it was last night.

I've seen that happen before, with Thai food; when you put curry in something, it only gets hotter the longer it remains uneaten, refrigerated or not. It seems to violate the Laws of Thermodynamics.

Tasty, even so.

* * *

Here's a good article about what's wrong with on-line advertising.
Restoration Hardware delightfully colorful CEO, Gary Friedman, divulged the following striking anecdote about the company's online marketing strategy, and the state of online ad spending in general (courtesy of @parsimony16). What Friedman revealed - in brief - was the following: "we've found out that 98% of our business was coming from 22 words. So, wait, we're buying 3,200 words and 98% of the business is coming from 22 words. What are the 22 words? And they said, well, it's the word Restoration Hardware and the 21 ways to spell it wrong, okay?"
...and they promptly canceled their ad buy with Googe because of that.

"Buying words", if I understand correctly, means that when someone goes to the Goolag to search for something, their site will show up as a hit if one of those words is in the search. So, for example, if I were to search on "drawer knob" and either "drawer" or "knob" (or both) were in their 3,200 word buy, it'd show up as a sponsored hit.

And 98% of Restoration Hardware's business was coming from people who were searching on "Restoration Hardware" or 21 possible misspellings of the name. So why pay Googe for 3,200 words when their name is the only thing people search for? Why pay Googe anything? It makes no sense to.

* * *

Regardless, I'd better get after that front hall.

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